More ease for everyone: That’s fly!
“Ich Flieb’s!” or “That’s fly!” – this is the title of our new brand campaign, which will be shown on TV for the first time tonight during prime time. The campaign launch marks a milestone in the evolution of our brand, which is currently undergoing a comprehensive repositioning. The focus is on a new brand model and the clearly defined brand core “More ease for everyone”. This core message runs through all facets of the campaign and reflects our positioning as a leading European value airline. With “That’s fly!”, we convey this effortlessness in a likeable and authentic way – both to its own employees and to the public.
“Our new brand essence ‘More ease for everyone’ very precisely reflects both the essence of our rational customer benefits and their emotional significance for our guests,” explains Dirk Otto, Head of Marketing at Eurowings. “With the ‘That’s fly!’ campaign, Jung von Matt SPREE has succeeded in communicating our vision creatively and succinctly. Building on this, we want to communicate in a bolder, more humorous and strikingly different way than the competition going forward and develop the Eurowings brand into a love brand.”
The TV premiere will take place tonight (1 October) during prime time. Further releases will follow in cinemas, on streaming platforms and on social media such as YouTube and Instagram.