ITB 2026: Eurowings introduces a new premium standard on medium-haul routes
At the opening of the world’s largest travel trade fair, ITB Berlin, Eurowings is setting a strong new benchmark in European aviation: following a successful market test, Germany’s largest leisure airline is introducing new premium seats on eight Airbus A320neo aircraft – thereby reshaping a cabin standard in air travel that has been established for decades.
Instead of a uniform 2×3 seating configuration, Eurowings is introducing a more spacious 2×2 layout in the first two rows, featuring eight comfortable premium seats – an innovation in the German market. What had previously been reserved for long-haul passengers on scheduled services on wide-body aircraft is now being introduced on smaller so-called “narrowbody” jets such as the Airbus A320neo. Eurowings primarily deploys the A320neo on longer medium-haul routes with flight times of roughly three to six hours.
A new cabin promise
Since its inaugural flight in November 2025 on the Berlin-Dubai route, followed by the test deployment of a second aircraft on additional routes, Eurowings has gathered extensive customer feedback on the Premium BIZ seat. The response has been overwhelmingly positive: travellers particularly appreciate the personal space, increased privacy, and the enhanced service concept.
Given strong demand and favorable customer reactions, Eurowings has now decided to roll out the Premium BIZ seat on more business and leisure routes in the near future. In addition to longer medium-haul flights, this is likely to include connections to business hubs such as London, as well as vacation destinations with high premium demand, such as Mallorca and the Canary Islands. The final network and fleet planning is expected to be completed in the coming weeks. What is already clear today is that all eight Eurowings A320neo aircraft will be equipped with premium seats as part of this expansion.
“We are boldly changing an industry standard because our guests’ expectations are changing as well,” says Max Kownatzki, CEO of Eurowings. “The success of our market tests made it clear within just a few months that many passengers on longer flights want a bit more space and affordable comfort. With the introduction of the Premium BIZ seat, we are emphasizing our role as Europe’s value airline, offering good service at fair prices across all fare categories.”
Eurowings has chosen the “Comoda” premium seats from the well-known Italian manufacturer Geven. The onboard product and service upgrade includes an adjustable footrest, USB charging ports, pillows, blankets, and an amenity kit, as well as a premium inflight service featuring an aperitif, a hot meal served on porcelain, and an expanded beverage selection.
The introduction is part of a comprehensive product and service initiative – and a visible sign of the airline’s strategic development. While many competitors focus primarily on maximizing seat density, the airline recognized by Skytrax as the “Best Low-Cost Airline in Europe” invests in affordable comfort, service quality, and differentiation.